Privacy Policy

Last updated: August 2026

Essential Nature Yoga respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, book a class, course or retreat, or otherwise interact with us.

This policy is intended to explain your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Essential Nature Yoga is responsible for the personal information we collect and process and is the data controller for the purposes of UK data protection law.

Business name: Essential Nature Yoga
Business address: 15 College Drive, Heacham, Norfolk PE31 7BY
Email:info@essentialnatureyoga.co.uk

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Information we collect

Depending on how you interact with Essential Nature Yoga, we may collect information including:

Your name
Email address
Telephone number
Address, where required for the purchase of physical goods.
Information you provide when making an enquiry
Details relating to classes, courses, events or retreats you book
Payment and transaction information
Dietary, accessibility or other requirements you choose to provide
Emergency contact details, where required
Marketing preferences
Information about how you use our website, including technical information such as your IP address, browser and device type

Where appropriate, we may also ask for information about your health or medical circumstances where this is necessary to help us provide yoga activities, classes or retreats safely.

Health information is considered special category personal data under UK GDPR and will be handled with additional care. We will only collect and process this information where we have an appropriate lawful basis and condition for doing so.

3. How we collect your information

We may collect personal information when you:

Contact us through our website
Email, telephone or message us
Book or enquire about a yoga class, course, event or retreat
Complete a registration or booking form
Make a payment
Sign up to receive marketing communications
Attend one of our classes, events or retreats
Use or browse our website
Provide information directly to us for health, safety or accessibility purposes

Some technical information may also be collected automatically through cookies and similar technologies. Please see our Cookie Policy for further information.

4. How we use your information

We may use your personal information to:

Respond to enquiries
Process and manage bookings
Deliver yoga classes, courses, events and retreats
Communicate important information about your booking
Process payments and maintain transaction records
Manage health, safety, dietary and accessibility requirements
Provide customer service
Maintain appropriate business and financial records
Improve our website and services
Send marketing communications where we have permission or another lawful basis to do so
Meet our legal and regulatory obligations

We will only use your personal information for the purposes for which it was collected unless we reasonably consider that we need to use it for another compatible purpose.

5. Our lawful bases for processing

Under UK GDPR, we must have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on:

Contract - where processing your information is necessary to provide a service you have booked or requested.

Legitimate interests - where using your information is reasonably necessary for the operation and improvement of our business and does not override your rights and interests.

Consent - where you have actively agreed to a particular use of your information, such as receiving certain marketing communications or, where appropriate, providing particular sensitive information.

Legal obligation - where we need to process or retain information to comply with the law.

Where we process special category information, such as health information, we will also ensure that an appropriate additional condition for processing applies.

6. Marketing communications

We may send you information about Essential Nature Yoga's classes, retreats, events, courses or other services where we are legally permitted to do so.

Where consent is required, we will ask for it before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe link within an email or by contacting us directly.

Unsubscribing from marketing will not prevent us from sending you essential communications relating to an existing booking.

7. Payments

Where you make a payment through our website or another online payment service, your payment may be processed by a third-party payment provider.

Essential Nature Yoga does not necessarily receive or store your full debit or credit card details. Payment providers process this information in accordance with their own privacy and security policies.

Payment provider(s): Wix Payments and PayPal

8. Who we share your information with

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate our business and provide our services. These may include:

Wix, which provides our website platform and associated services
Payment processing providers
Email and marketing platforms
IT, website and professional service providers
Retreat venues or relevant service providers where necessary to fulfil your booking
Accountants, insurers or legal advisers
Government, regulatory or law enforcement authorities where required by law

We only share information that is reasonably necessary for the relevant purpose.

Where third parties process information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.

9. International data transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that it receives a level of protection consistent with UK data protection requirements. This may include relying on adequacy regulations or appropriate contractual safeguards.

10. How long we keep your information

We will only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and insurance requirements.

Our retention periods may vary depending on the type of information and our relationship with you.

For example:

General enquiries: normally retained for up to six months
Booking and transaction records: retained for the period required for accounting, tax and legal purposes
Marketing information: retained until you unsubscribe, withdraw consent or we determine it is no longer appropriate to retain it
Health or other sensitive information: retained only for as long as reasonably necessary for the purpose for which it was collected, subject to any legal, safeguarding or insurance requirements

We securely delete or anonymise personal information when it is no longer required.

11. How we protect your information

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Our website uses HTTPS encryption, and we use reputable third-party platforms and service providers to support the secure operation of our website and business.

However, no internet-based system can be guaranteed to be completely secure.

12. Cookies

Our website may use cookies and similar technologies to make the website function, understand how visitors use it and, where applicable, support analytics or marketing.

Essential cookies may be necessary for the website to operate. Where required by law, non-essential cookies will only be used after you have provided consent.

For more information about the cookies we use and how to manage your preferences, please see our Cookie Policy.

13. Your data protection rights

Under UK data protection law, you may have the right to:

Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information
Object to certain types of processing
Withdraw your consent where we rely on consent
Request the transfer of your information in certain circumstances

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us using the details provided at the beginning of this policy.

14. Complaints

If you have concerns about how we use your personal information, please contact us in the first instance so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Further information is available from the Information Commissioner's Office.

15. Links to other websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of other websites, and we recommend reviewing their privacy policies before providing personal information.

16. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, website, technology or legal obligations.

Any updated version will be published on this page, and the "Last updated" date at the top of the policy will be amended accordingly.

17. Contact us

If you have any questions about this Privacy Policy or the way Essential Nature Yoga handles your personal information, please contact:

Essential Nature Yoga
Email: info@essentialnatureyoga.co.uk
Address: 15 College Drive, Heacham, Norfolk PE31 7BY